Monday, October 5, 2009

Oh Tom

Toms Shoes has been a long time favorite of mine. Not only are they great looking, Toms has a One for One policy that for every pair of Toms shoes purchased, the company gives away another pair to a child in need. I can't remember how many years ago I first came across their website, but I know that since then they have grown by leaps and bounds. I've even seen Blake Mycoskie, Toms founder, on an AT&T (I think it was AT&T) commercial talking about world wide service and how important that is to his company.

The cool thing I learned today is that they are expanding their reach, once again, by trying a new marketing direction. Bridal wear. Sort of. Green weddings are huge now, and if you are a young Eco conscious bride or groom to be, this may be the way to go.

From their website:

Wear TOMS in your wedding, and help children in need with the first steps you take toward your new life together. TOMS will offer a special deal for couples who outfit their entire wedding party in TOMS to help make an even bigger difference in the lives of others around the world. Shop our wedding TOMS, and as always, with every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.